Compelling promo copy. Effective author branding. Authentic social media. Knowledgeable personal support.

It’s what we do.


At RAR! we know writing and publishing from all sides, and we’re here to help, whether you need a personal assistant or an experienced professional. We love books, we love authors, and we believe in the power of storytelling to transform the world.


We think communication matters.


Not just as sales tool or as a means to an end, but in its own right, because it’s what makes us most human.

This means we approach everything we do with respect and sincerity. Sure, we’re here to get you exposure, reviews, engagement, good word of mouth, and a positive online presence—you know, all the stuff you need to sell books in the digital age —but we think there are better ways than tweeting “buy my book” ten times a day.

We think the way to build a loyal and supportive audience is by focusing on what you can do for them, not what they can do for you.

We believe in relationships.



It may sound hokey, but we actually believe in things like ethics and honesty, and we think the Internet is the perfect place to practice them.



Hard-selling is for car dealerships, not creative endeavors. We’ll never treat your book like a product, and we’ll never treat people like tools.



We believe approaching every interaction with a positive spirit really does help make the world better for all of us, and we think
that’s important.



We believe in offering understanding instead of judgment, keeping our ears and minds open, helping instead of condemning, and that the Golden Rule is golden for a reason.



We don't troll, roast, flame, burn, school, diss, own, or otherwise engage in Internet
unpleasantness. We’d rather just talk to people.





We think life's too short to take ourselves terribly seriously. Our motto is "You can catch more flies with funny pet videos than with vinegar." Or something like that.

Jane Ryder

Jane Prisma

Jane was born and raised in Tucson but has traveled and moved a lot, which she believes has been at least as educational as her actual education (BA in Creative Writing from the University of Arizona, MS in Library Science). She has been a writer all her life and has worked with books and authors in various capacities for almost as long — as a typist, proofreader, librarian, editor, project manager, consultant, and occasional therapist. Her love of Zen means she's constantly blissed out on the universe, but she especially enjoys books, cats, streaming TV, computer games, philosophy, Dr. Pepper, and naps. She’s an outgoing introvert, which means she loves making connections with people but needs to balance it with large amounts of alone time with a book.


Jeff Driscoll

Jeff Driscoll

Jeff grew up in Tucson, mostly. He has a degree from the University of Arizona in Creative Writing, and has been a voracious reader as well as a student of writing his entire life. He began a 20-plus-year career as a police officer working patrol, then became a School Resource Officer for middle and high schools. As a Detective, he worked child sex crimes, adult sex crimes, and supervised a busy auto theft investigative squad. Throughout his years as a cop, Jeff received many hours of specialized training in all aspects of policing, from driving and shooting to interrogation techniques and investigations. He loves to help crime authors get the details right, and is an insightful, attentive reader for many other genres, particularly literary fiction, short stories, science fiction, nonfiction, and poetry. When not reading, Jeff enjoys traveling to beaches. Where he can sit next to an ocean. And read.

Shannon Roberts

Shannon Roberts Prisma Avatar

Shannon is not from Tucson and doesn’t live there, but she has also been passionate about media and publishing her whole life. She has a degree in Mass Communication from UNC Asheville, and has been an editor at The Editorial Department LLC for ten years. She also has a keen interest in social media and promotion as they relate to books, authors, and publishing, and tirelessly combs the Internet for the latest trends and tips, networking all the while. Shannon operates on Bajoran time, which has a 26-hour day, so good luck keeping up with her. Her very favorite genres are fantasy, science fiction, and mystery, but basically if it has words you can count her enthusiastically in.


Amanda Okpisz

Amanda Okpisz

Amanda was also born and raised in Tucson but will move away to somewhere greener and wetter eventually. During her time in higher education, Amanda realized a love for the production side of creative projects. Able to see the big picture and small details simultaneously, she found that corralling creative types and making sure their visions left their heads and made it out into the world was her specialty. Total Internet nerd. You can find her with her eyes glued to some sort of media at all times, whether it be streaming her favorite television series and movies, keeping up with her favorite social-media platforms, engrossed in the latest Nintendo title, or deep in the chapters of a book. Amanda is a fan of sarcasm, cats, cold beverages, and warm blankets.